KW came to AE to help with a massive digital marketing strategy and website redesign for their MAPS segment of the company. This venture is meant for real estate agents to engage and learn from the top agents in the country so they can become as successful as possible. KW came with an existing brand that we enhanced through the web design and social posts.

DIGITAL MARKETING DESIGN | WEB DESIGN

Using the KW brand guidelines, we created vibrant, colorful posts to bring attention to the company’s posts, whether celebrating a holiday or launching a new program for agents to participate in. Many of the lectures and learning opportunites relate to the art of conversation, keeping clients engaged in colorful conversation to help hit sales goals.

Following the design patterns provided by KW and under the guidance of the AE creative director, I helped to build out the various coaching segments of MAPS. Each page has a designated color and gradient, with varying shapes in a grid layout. The color coding helps agents quickly identify the programs they are looking for whether they are viewing a page on the website, social media post or email.