Pivot Point had recently gone through a brand refresh. With it came new fonts, colors and fashion photography.

​Under the direction of the Art Director and Marketing Director, I designed the annual Education Catalog used to recruit new students. for the Salon school and the new Barbering program. ​

Throughout the Education Catalog, I wanted to focus on cuts, angles and color. The new photography showed beautiful hairstyling with newly hired models. I wanted the placement of photography to be big, bold and to cut off certain parts of the image to bring unique focus and angles of the model's hairstyles and body poses. Many pages include angle cuts and highlights the hot pink color of the new branding.

In keeping with the updating branding, the new Barbering program needed to follow similar styling to the overall Pivot Point brand, but with a touch of masculinity. For the marketing materials and course book, the cuts and angles were kept across page layout and style of photography, while blues and orange tones were introduced to bring a specific identity to the Barbering program.