New brand and tagline for Northeastern Illinois University. In collaboration with Carnegie Dartlet for research, and others on the marketing team at NEIU for developing messaging, I lead all creative on the rebrand including print, digital and video design.
Publication Design
Recruitment Packages - Viewbooks, Booklets, Brochures
Recruitment packages for Northeastern Illinois University are the bread and butter of seeking prospective students. Throughout the years, the design and style of the packages have grown and evolved. Take a closer look at how the packages have changed over time.
Pivot Point Educational Catalog
Pivot Point's 48-page Educational Catalogue. Designed annually.
Features fashion and life-style photography.
Features fashion and life-style photography.
In Common Alumni Magazine
Northeastern Illinois University 24-page alumni magazine. Designed semi-annually.
Issue featured custom hand lettering on the front cover, and custom vector drawn icons for main story.
Issue featured custom hand lettering on the front cover, and custom vector drawn icons for main story.
Pivot Point Barbering Fundamentals Look Book
Pivot Point introduced a new barbering program.
This is a Barbering: Fundamentals look book for marketing.
This is a Barbering: Fundamentals look book for marketing.
White Paper
White paper design with original, vector-drawn graphics for the client, Tribridge.
Final file was delivered as an interactive pdf which allowed linking to social media for easy sharing.
Final file was delivered as an interactive pdf which allowed linking to social media for easy sharing.
Restaurant Menu Design
A curated selection of restaurant menu designs. Design work also included websites, advertisements, drink menus, and more.
Web Design
Northeastern Illinois University Online Viewbook
New design of Northeastern Illinois University's first online viewbook, in collaboration with CustomViewbook's digital platform.
The traditional printed recruitment package was downsized and redesigned to live on a singular digital platform. I designed the look of the four pages prospective students navigate through once they "customize" their viewbook experience. Designs were handed off to the team at CustomViewbook for implementation.
The traditional printed recruitment package was downsized and redesigned to live on a singular digital platform. I designed the look of the four pages prospective students navigate through once they "customize" their viewbook experience. Designs were handed off to the team at CustomViewbook for implementation.
Northeastern Illinois University Admissions Microsite
Redesign of the Northeastern Illinois University Admissions Microsite.
The redesign features simplified content, custom infographics, and more interactivity with hovers, accordions, and sidecars built in.
The redesign features simplified content, custom infographics, and more interactivity with hovers, accordions, and sidecars built in.
Vector Drawings
University Mascot Illustration
The mascot illustration for the university was given an updated look based on personality research and branding guidelines.
NYC Brownstones
Motion Design
Instagram Stories
Instagram stories are an opportunity to get creative and have fun with our audience to increase engagement on our social channels. The three examples are stories created for holidays, the first two for halloween and the last for Independence Day. All animations were created with a combination of Illustrator, Photoshop and After Effects.