New brand and tagline for Northeastern Illinois University. In collaboration with Carnegie Dartlet for research, and others on the marketing team at NEIU for developing messaging, I lead all creative on the rebrand including print, digital and video design.
Publication Design
Recruitment Packages - Viewbooks, Booklets, Brochures
Recruitment packages for Northeastern Illinois University are the bread and butter of seeking prospective students. Throughout the years, the design and style of the packages have grown and evolved. Take a closer look at how the packages have changed over time.
Pivot Point Educational Catalog
Pivot Point's 48-page Educational Catalogue. Designed annually.
Features fashion and life-style photography.
Recruitment Mailer
The design of this 4-panel, roll-fold mailer was based off of an extensive personality study done for Northeastern Illinois University.
​The new design reflects the variety of self-expression of our students.
In Common Alumni Magazine
Northeastern Illinois University 24-page alumni magazine. Designed semi-annually.
​Issue featured custom hand lettering on the front cover, and custom vector drawn icons for main story.
Pivot Point Barbering Coursebook
Pivot Point introduced a new course book for the Barbering program.
Designed the layouts for section 112B of the 100+ page course book.
Pivot Point Barbering Fundamentals Look Book
Pivot Point introduced a new barbering program.
​This is a Barbering: Fundamentals look book for marketing.
Annual Report
Northeastern Illinois University's 32-page University Annual Report. Design included a wrap-around soft touch/UV varnish cover using the "N" icon.
​Interior included custom drawn icons.
White Paper 
White paper design with original, vector-drawn graphics for the client, Tribridge.
​Final file was delivered as an interactive pdf which allowed linking to social media for easy sharing. ​
Restaurant Menu Design
A curated selection of restaurant menu designs. Design work also included websites, advertisements, drink menus, and more.
Web Design
Northeastern Illinois University Online Viewbook
New design of Northeastern Illinois University's first online viewbook, in collaboration with CustomViewbook's digital platform.
​The traditional printed recruitment package was downsized and redesigned to live on a singular digital platform. I designed the look of the four pages prospective students navigate through once they "customize" their viewbook experience. Designs were handed off to the team at CustomViewbook for implementation.
​Northeastern Illinois University Admissions Microsite
Redesign of the Northeastern Illinois University Admissions Microsite.
​The redesign features simplified content, custom infographics, and more interactivity with hovers, accordions, and sidecars built in.
E-Commerce Websites
(Left) 2011 design of Blue Witch Ceramics e-commerce site. Client's hand-made ceramics were featured on The O List.
(Middle) 2011 design of Urbababy e-commerce site for baby products and supplies.
(Right) 2011 design of WigWag e-commerce site for pet products and supplies.
Restaurant Website Design
(Left) 2010 website design for Real BarBQ. Client also requested digital menu screens to match.
(Middle) 2010 website redesign for Buona Beef. 
(Right) 2010 website design for 3 Vines Cafe and Wine Bar.
Vector Drawings
University Mascot Illustration
​The mascot illustration for the university was given an updated look based on personality research and branding guidelines. 
Skull Logo
Vector drawn skull logo. Artwork created in Illustrator.
Graduation
Illustration created for Northeastern Illinois University diploma boxes. Artwork created in Illustrator.
Diverse Characters
Vector drawn characters to show a range of diversity. Artwork created in Illustrator.
NYC Brownstones

Motion Design

Instagram Feed
When appropriate, animated graphics are designed for Northeastern Illinois University's Instagram feed. Animations were created with a combination of Illustrator and After Effects. ​
Instagram Stories
Instagram stories are an opportunity to get creative and have fun with our audience to increase engagement on our social channels. The three examples are stories created for holidays, the first two for halloween and the last for Independence Day. All animations were created with a combination of Illustrator, Photoshop and After Effects.
Pivot Point Animated E-blasts
Most of Pivot Point's monthly e-blasts contained a simple animated gif. These particular designs were created and animated in Photoshop.
© 2026 Lauren Jordan | Graphic Designer