This is a self-initiated project to demonstrate my ability to work within the themed entertainment space. For this project, I chose Universal Studios as my subject and created a brand new event for the theme park that guests of all ages can attend. Within this project, I brainstormed the idea of the event, created the branding, theming ideas for food and beverage booths, and creative for digital marketing.

Building on the success of Universal’s Tribute Store Plaza from 2024, Blockbusters in the Park imagines what happens when Universal opens its vault and invites guests to step back into the stories that shaped the park itself.

For a limited run during the month of June, Universal transforms their central stage area into an open-air cinema for the movies that once lived here. Throughout the day and into the evening, the park becomes a living archive. Themed food booths serve playful, nostalgia-driven snacks and drinks inspired by classic films and defunct attractions, encouraging guests to taste their way through Universal’s past.

Nearby, former ride locations are given new life with carefully placed props, set pieces, and photo opportunities, creating small moments of rediscovery where guests can encounter pieces of attractions they once rode, or stories they’ve only heard about.

Blockbusters in the Park reinforces the experience Universal already offers. A place to not only ride the movies with immersive experiences, but a place full of history where stories have lived, evolved, and continue to bring people together.