In collaboration with Carnegie Dartlet for research, and the marketing team at NEIU for developing messaging, we created a new brand and tagline for Northeastern Illinois University. I lead all creative on the rebrand including print, digital and video design.

Break Barriers was conceptualized after weeks of research based on in-depth dialogue with NEIU stakeholders--facilitated by Carnegie Dartlet. 



 

​NEIU exists to unlock authentic potential that taps the inherent tenacity of our students and inspires their aspiration to advance society and the world. This brought forth three personalities that aided in developing our branding. Using breakdowns of these traits, our team developed a new brand that embodied the "Dedicated Contenders, Compassionate Supporters, and Expressive Contemporaries" of the NEIU community.