The Eastern Band of Cherokee Indians’ governing entity came to Americaneagle.com with a week’s notice to put together a brand new traditional marketing campaign and present it in person. Our digital marketing strategists came up with the new campaign slogan “Live. Breathe. Visit. Cherokee.” and I worked to enhance the existing brand, and show life and movement through the creative. The new campaign look included the introduction of new fonts, a new logo that could be broken down into secondary logos, and creating a sense of movement within the assets to tie in the adventures, cultural experiences and activities in Cherokee, NC.

PROJECT HIGHLIGHTS